A brand identity I made for a pop-up bike shop called Jooks. The mission was to create something with a bit of a vintage feel, but with a modern and elegant twist. I took inspiration from sports graphics from the seventies and tried to transfer it to the present. A very nice part of this project was, that I was there from the very beginning and I got to pitch in with the selection of the name as well. It’s a very nice wordplay with the Estonian language. The word Jooks translates to wheelset and running aswell. That was also a really important inspiration for me.
A few photos from now, when the store is actually open aswell!
Check them out at http://www.facebook.com/jooksstore